The first high-profile, long-running campaign in the EU utilising non-alcoholic beer to tackle drink driving was in Spain and now continues to run in its latest guise. It is a national campaign, run every year since 2000 by Cerveceros de Espana, in co-operation with the National Traffic Authority (DGT)
Read more ...
A similar concept was launched in 2012 by the Slovak Beer and Malt Association (SBMA) at the “Responsibility Day”, an awareness activity that aims to inform the public about alcohol abuse and its consequences, and demonstrate the ways of prevention.
Read more ...
In Lithuania, “Grave of a drunk driver” was a nationwide “Do not drink and drive” campaign supported by Lietuvos Aludariu Gildija (the Lithuanian Brewers Guild), executed in the biggest Lithuanian cities – Vilnius, Kaunas and Klaipeda – over the summer of 2013.
Read more ...
the Heineken Cool@Work program company alcohol policy, which includes implementing guidelines for the correct handling of employees affected by alcohol misuse and operating strict compliance with drink drive laws.
Read more ...
In Estonia, hard hitting messages were included in a summer 2015 branded campaign of Saku in collaboration with the Estonian Social Insurance Board with the catch phrases ”Don’t touch the wheel while drinking!” and ”You won’t crawl behind the wheel wasted!” in the Estonian language.
Read more ...
In the summer of 2013, Aldaris supported the drink drive campaign organized by the State Police, Road Traffic Safety Directorate of the Republic of Latvia, and Ministry of Transport: “About drunk drivers good or nothing…”.
Read more ...
In 2020 Jupiler launched a major Don’t Drink & Drive campaign over several channels: radio, TV and newspapers via Vizeum.
Read more ...
In the Netherlands, the brewing sector has supported the pan-industry designated driver BOB campaign of the Dutch Traffic Safety Association for many years, more details of which can be seen later in this report.
Read more ...
In Germany, “Bier Bewusst Geniessen” (“Savour Beer Responsibly”) is a long-running umbrella campaign run by the Deutscher Brauer-Bund that includes a programme to deter driving, especially amongst young people.
Read more ...In Belgium and the Netherlands, where the BOB designated driver campaigns are well established, individual brands also support the messages against drink driving.
Read more ...
Heineken 0.0, the largest non-alcoholic beer brand in the world, has now been introduced in more than 100 markets. We aim to empower everybody to be able to live a balanced and active lifestyle, without the need to compromise on taste or quality. We want to eliminate any sense of the ‘odd-one-out’ feeling that people may sometimes experience when choosing 0.0 options.
Read more ...Harmful drinking damages individuals and the people around them as well as society, our industry and our reputation. Alcohol abuse is a complex societal issue and there are no simple solutions or one-size-fits-all approach. Different regions have their own cultural attitudes towards alcohol and specific challenges as a result.
Read more ...When You Drive Never Drink is a positive message that Heineken is passionate about because responsible consumption is at the core of brand, demonstrated by our public commitment to invest 10% of Heineken media spend in dedicated responsible consumption campaign, reaching more than 1.2 billion unique consumers worldwide.
Read more ...
In December 2015 Carlsberg UK initiated an internal campaign, where posters aimed at spreading awareness about the dangers of drink driving were displayed amongst the workforce.
Read more ...
In Poland Carlsberg employee volunteers distributed “Drink responsibly” wristbands and “I never drive after drinking” car stickers at summer festivals in 2015, including the Vikings Festival on Wolin Island.
Read more ...
During the 2015 World Expo in Milan, Carlsberg Italy organised an interactive activity for all participants focused on the message against drunk driving.
Read more ...
In France in 2013 Brasseries Kronenbourg ran a partnership with some of the largest music festivals to communicate facts and encourage responsible drinking. Festivals included Francofolies de La Rochelle, Printemps de Bourges, Vieilles Charrues in Carhaix, Garorock in Marmande and Rock-en-Seine in Saint-Cloud.
Read more ...The Carlsberg company sponsors a number of music festival across Europe with its different brands and uses this opportunity to also promote responsible drinking, including the message against drink driving.
Read more ...
Denmark took a number of initiatives to mark the first Global Beer Responsibility Day (GBRD), a worldwide initiative to highlight collaborative efforts promoting responsible beer consumption and addressing alcohol misuse, including striking messages against drink driving.
Read more ...
A campaign by Carlsberg Croatia against drinking and driving targeted at festival and concert audiences includes an annual activity at the Tuborg Green Beat festival where tickets for the event double as tickets for free public transport sponsored by the company.
Read more ...
Since 2015, Dreher Breweries have had an ongoing partnership with the Veszprém County Police Department, which works around Lake Balaton, a popular Hungarian summer vacation destination. Together with Dreher, they regularly organise road safety awareness actions to call car drivers’ attention to zero tolerance when it comes to drinking and driving.
Read more ...KP has run the ABC Alkoholu [ABC of Alcohol] website (abcalkoholu.pl) since 2009. It contains comprehensive information prepared by independent experts (medical doctors and psychologists) on how alcohol affects one’s health and social life, and on the benefits related to its responsible consumption. Visitors can read texts by independent alcohol experts who regularly publish features about alcohol’s impact on health, parenting, driving, etc.
Read more ...Kompania Piwowarska set an ambitious goal in 2022: to find a new way to communicate about never drinking and driving, and engage as many people as possible.
Read more ...KP launched the “I never drink and drive” campaign in 2020, whose main theme in 2021 was #NOexcuses. It aimed to debunk the popular excuses of drunk drivers and myths about how to get sober faster.
Read more ...“Check your BAC!” is an initiative of Kompania Piwowarska in Poland to discourage drinking and driving and eliminate drunk drivers on Polish roads, by promoting consumer awareness of the impact of alcohol on the human body and by giving people a chance to check their blood alcohol content (BAC).
Read more ...In cooperation with Bob (Bob is the European campaign against drinking and driving), Grolsch brings alcohol and traffic to people’s attention. During events like the Military in Boekelo we set up several awareness activities around it.
Read more ...
Launched in 2006, “No alcohol when driving!” (Fara alcool la volan!) is an informative campaign about drink-driving risks, developed by the Brewers of Romania Association, of which Ursus Breweries is part.
Read more ...Promoting responsible drinking is a key commitment for Ursus Breweries and an opportunity for us to interact with consumers and deliver our responsibility messages during big events. During UNTOLD, one of the biggest international music festivals held in Romania, we carried out an awareness campaign about the dangers to which drivers can expose themselves if they consume alcohol before driving.
Read more ...
The Home and Dry Campaign was devised to support on-trade venues (pubs, bars, restaurants) anywhere where alcohol is served – to provide a safe and enjoyable environment for their customers, by encouraging drivers to go alcohol-free and get home safe.
Read more ...Brewers of Romania Association and Romanian Police continue the informative and the responsibility campaign, aiming to raise awareness about the negative consequences of driving under the influence of alcohol, “No Alcohol when driving”.
Read more ...“Pass the Wheel When You Drink” is a campaign of the Romanian brewers association, Berarii Romaniei recommending drivers not to drive after drinking alcohol.
Read more ...
The Portuguese Brewers (APCV) supported an initiative by the Portuguese Foundation of Youth, “Campanha Segurança Sobre Rodas” (“Safety on Wheels Campaign”) aiming to promote road safety by raising awareness among young people, from 16 to 18 years old, who travel on two wheels on the road, especially those driving motorcycles.
Read more ...The online Responsible Drivers Club (www.klubdrivera.pl) was built on the foundations of a first recruitment drive that took place during face-to-face activities in pubs and bars in Poland.
Read more ...The brewing sector in the Netherlands has supported the pan-industry designated driver Bob campaign of the Dutch Traffic Safety Association for many years, more details of which can be seen later in this report.
Read more ...
Moderation Matters was created to raise awareness of the importance of drinking responsibly and within legal limits.
Read more ...The Drinkawaremalta 2019 campaign was a call-to-action inviting everyone who intended to enjoy the festive season with alcohol to keep their minds focused on what really makes a happy festive season: health, family and friends.
Read more ...Under the umbrella campaign “Bier bewusst genießen“ (“Enjoy beer consciously“) the German Brewers’ Association (DBB) has developed various prevention initiatives with different focuses and objectives.
Read more ...Together with the other associations of the alcohol industry, the German breweries have been working since 1993 to reduce the number of alcohol-related accidents with the wellknown campaign DONT DINK AND DRIVE DDAD
Read more ...
Whilst, the Cyprus Brewers Association, as signatory to the European Road Safety Charter, since 2013 has been co-organiser of the Cyprus roll-out of the European Night without Accidents initiative.
Read more ...The BOB campaign in Belgium was the first ever designated driver campaign and became the template for such campaigns across the rest of Europe and the world.
Read more ...In the summer of 2012 the Italian Brewers (AssoBirra) also launched their further initiative under the www.beviresponsabile.it umbrella, following on from “Diglielo tu”, “O bevi o guidi” and “Se aspetti un bambino l’alcol può attendere”.
Read more ...