In Poland Carlsberg employee volunteers distributed “Drink responsibly” wristbands and “I never drive after drinking” car stickers at summer festivals in 2015, including the Vikings Festival on Wolin Island.

During the 2015 World Expo in Milan, Carlsberg Italy organised an interactive activity for all participants focused on the message against drunk driving.

In France in 2013 Brasseries Kronenbourg ran a partnership with some of the largest music festivals to communicate facts and encourage responsible drinking. Festivals included Francofolies de La Rochelle, Printemps de Bourges, Vieilles Charrues in Carhaix, Garorock in Marmande and Rock-en-Seine in Saint-Cloud.

A campaign by Carlsberg Croatia against drinking and driving targeted at festival and concert audiences includes an annual activity at the Tuborg Green Beat festival where tickets for the event double as tickets for free public transport sponsored by the company.