“I never drink and drive” – #NOexcuses

KP launched the “I never drink and drive” campaign in 2020, whose main theme in 2021 was #NOexcuses. It aimed to debunk the popular excuses of drunk drivers and myths about how to get sober faster. As part of this campaign, we are not only targeting the drivers, but also their loved ones and anyone who can stop the drinkers from getting behind the wheel.

To reach as many people as possible, KP invited popular cartoonist Andrzej Milewski, known as Andrzej Rysuje (Andrzej Draws), to the project. In total, in 2020 and 2021, the reach was almost 6.5 million recipients and generated 1.5 million interactions.