“Drink responsibly” wristbands provided at summer festivals

In Poland Carlsberg employee volunteers distributed “Drink responsibly” wristbands and “I never drive after drinking” car stickers at summer festivals in 2015, including the Vikings Festival on Wolin Island. One thousand bracelets and stickers were distributed at the Ekonomalia festival. Whilst at the Wroclawski Festiwal Dobrego Piwa and Coolturalny Festiwal Piwa wodzi roll-ups were set up and leaflets, pendants, stickers and drivers club business cards were distributed. Additionally alcogoggles were used to give the sense of being under the influence. Overall the festivals attracted 50,000 guests.