Grave of a drunk driver

In Lithuania, “Grave of a drunk driver” was a nationwide “Do not drink and drive” campaign supported by Lietuvos Aludariu Gildija (the Lithuanian Brewers Guild), executed in the biggest Lithuanian cities – Vilnius, Kaunas and Klaipeda – over the summer of 2013. The activity included the installation of artificial graves in the streets famous for night-life. The artificial graves in the middle of the street provided an area for a live-performance for the whole day and had wide spread coverage in Lithuanian media. The graves carried signs “I was drinking before driving”. The goals and ideas of the campaign were introduced in a press conference for national media, generating press coverage, whilst around a thousand people engaged with the campaign on Facebook by sharing or commenting on pictures of the campaign.