Enjoy beer consciously (Bier bewusst genießen)

Under the umbrella campaign “Bier bewusst genießen“ (“Enjoy beer consciously“) the German Brewers’ Association (DBB) has developed various prevention initiatives with different focuses and objectives.

They illustrate the brewing industry’s commitment in this area. The focus is on protecting children, adolescents and young adults from the risks of alcohol abuse.

Numerous breweries have included the campaign logo on their bottle labels.