Brew a Better World 2030 – global harm reduction partnerships
Harmful drinking damages individuals and the people around them as well as society, our industry and our reputation. Alcohol abuse is a complex societal issue and there are no simple solutions or one-size-fits-all approach. Different regions have their own cultural attitudes towards alcohol and specific challenges as a result.
Addressing the problem requires more than just actions by producers. It demands concerted effort by multiple players including governments, NGOs, consumer groups, police forces, legislators, retailers, hospitality venues, community groups and more. Community engagement is key; harmful drinking hits communities and local stakeholders know better than anyone what the issues are and how best to approach them.
To address the problem over the years, we have set up partnerships around the world to tackle issues like drink driving, under-age drinking, excessive consumption, drinking while pregnant and alcohol addiction. Our plan is to build on what we have learnt and increase our impact through partnerships with our new global commitment for 2030.
Our plan is to go beyond what we have already achieved. By the end of 2022, 100% of markets in scope will have a valid partnership in place with a clear agreement and focus on addressing alcohol-related harm.
Addressing the problem requires more than just actions by producers. It demands concerted effort by multiple players including governments, NGOs, consumer groups, police forces, legislators, retailers, hospitality venues, community groups and more. Community engagement is key; harmful drinking hits communities and local stakeholders know better than anyone what the issues are and how best to approach them.
To address the problem over the years, we have set up partnerships around the world to tackle issues like drink driving, under-age drinking, excessive consumption, drinking while pregnant and alcohol addiction. Our plan is to build on what we have learnt and increase our impact through partnerships with our new global commitment for 2030.
Our plan is to go beyond what we have already achieved. By the end of 2022, 100% of markets in scope will have a valid partnership in place with a clear agreement and focus on addressing alcohol-related harm.