No alcohol when driving!
Launched in 2006, “No alcohol when driving!” (Fara alcool la volan!) is an informative campaign about drink-driving risks, developed by the Brewers of Romania Association, of which Ursus Breweries is part. Running under several slogans each year, the campaign has been carried out with the support of the Romanian Police, the traditional partner of the Brewers of Romania Association, and Petrom (Oil&Gas).
Each year, the campaign took place mainly in the online environment, with different components. In 2021, for instance, the online campaign messages were sustained by road filters and mirror stickers in gas stations.
Each year, the campaign took place mainly in the online environment, with different components. In 2021, for instance, the online campaign messages were sustained by road filters and mirror stickers in gas stations.