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About this report

A DECADE OF ACTION

2022 marks the 10 year anniversary of the European Beer Pledge and the fourth review of the implementation of initiatives under the Pledge.

Looking back over the past decade, this update provides a snapshot of initiatives carried out by brewers, through associations, companies and broad coalitions and in line with the three pillars of the European Beer Pledge:

  • Consumer information,
  • Responsible advertising,
  • Programmes to tackle alcohol misuse.

Some activities are carried out at the national level and supported through the national brewer associations, whilst others are company activities conducted either at the national, European or global level.

Since 2012, brewers have worked to support responsible beer consumption in partnership with multiple stakeholders nationally and internationally, be they governments, local authorities, doctors’ groups, the police, NGOs, consumer groups, educators, road safety authorities and other parts of society.

The Brewers of Europe are proud of the progress made in meeting the expectations of consumers in encouraging responsible consumption and tackling alcohol misuse.