Safety on Wheels Campaign (Campanha Segurança Sobre Rodas)

The Portuguese Brewers (APCV) supported an initiative by the Portuguese Foundation of Youth, “Campanha Segurança Sobre Rodas” (“Safety on Wheels Campaign”) aiming to promote road safety by raising awareness among young people, from 16 to 18 years old, who travel on two wheels on the road, especially those driving motorcycles. This involves teaching citizenship and preventing risky behaviour, creating a culture of prevention. The ultimate aim is to avoid accidents and increase compliance with the traffic regulations. The target groups were pedestrians, cyclists, motorcyclists and passengers, and the message is that it is possible to use two wheels safely.