Bob campaign of the Dutch Traffic Safety Association

The brewing sector in the Netherlands has supported the pan-industry designated driver Bob campaign of the Dutch Traffic Safety Association for many years, more details of which can be seen later in this report. In addition, Nederlandse Brouwers since 2013 has paid special attention to the SportBob initiative, supporting this with the provision of alcohol free beers for sports clubs so that, post-match, players can still enjoy a beer before taking the wheel of the car. Nederlandse Brouwers also shared best practise amongst members of how alcohol-free beer can be more readily available at events. The SportBOB initiative is no longer active.