“Alcohol in the car? That doesn’t rhyme!” – musical social campaign

Kompania Piwowarska set an ambitious goal in 2022: to find a new way to communicate about never drinking and driving, and engage as many people as possible. The face of the campaign was Piotr Fronczewski, who is one of the most known Polish actors and a legend of Polish cinematography, as well as Polish rapper PIH. The artists took on the challenge to create a rhyming song with the help of the participants invited to collaborate within the nationwide campaign via video services, Spotify and social media. The beats for the campaign ambassadors were provided by Magier, a Polish composer, producer and musician. Partnership for Road Safety Association took the campaign under their patronage.
The campaign is still running and has reached around 8 million people and generated about 2.3 million interactions so far.