As an example at local level a supporting commitment was also launched by the Spanish Brewers in April 2012, whereby they committed to developing a new social media code, involving the local self-regulatory organisation Autocontrol.

An update of the Alcohol Advertising Board website (www.alkoholreklamenaevnet.dk) supported by the Danish Brewers’ Association, Bryggeriforeningen was conducted in 2013.

Since February 2012 the Union of Brewers in Bulgaria’s Code for Responsible Commercial Communications and Ethical Standards requires that all beer advertisements carry the message, in Bulgarian, “Consume with pleasure and moderation”, the aim being that a message raising awareness about moderate beer consumption acts as a “trademark” for the Bulgarian brewers’ commercials.

In 2013 in Belgium, a second revision of the “Covenant on advertising and marketing of alcohol beverages” was made together and co-signed with the Minister of Health, the Jury voor Ethische Praktijken inzake reclame (Advertising Ethics Committee) and the consumer organisations, Crioc and Test Achats and came into force in May 2013.