The Spanish brewers association, Cerveceros de España, has also been funding and supporting a campaign and leaflet for pregnant women in partnership with the Spanish Society of Gynecology and Obstetrics (SEGO) and with the support of the Ministry of Health.

Another campaign, in France, is supported through Entreprise & Pevention, supported by French brewers, to promote dialogue between women and their medical practitioners about the risks associated with alcohol consumption during pregnancy.

The first major initiative promoted in Europe by the drinks industry on the issue of alcohol and pregnancy took place in Italy.