Interactive anti-drunk driving initiative on show during the World Expo in Milan

During the 2015 World Expo in Milan, Carlsberg Italy organised an interactive activity for all participants focused on the message against drunk driving. The activity included participants wearing special goggles, which mimic the feeling of intoxication, where they had to complete simple tasks such as walking along a straight line. The idea was to show participants how alcohol affects their ability to complete even the simplest tasks as a deterrent against drunk driving.