In Spain,Un Dedo De Espuma Dos Desdos De Frente (“A thick head on your beer but not on your shoulders”) is an annual social awareness campaign from the Spanish Brewers which aims to persuade young adults (18-30 years) to drink beer only in moderate quantities and enjoy the social occasion involved.
Read more ...In Slovakia, 2012 saw a landmark first ever common project involving industry and the Public Health Authority of the Slovak Republic (PHASR). This annual initiative by the Slovak Brewers also includes cooperation with the Police Headquarters of the Slovak Republic, and the Road Traffic Safety Department of the Ministry of Transport, Construction and Regional Development of the Slovak Republic (BECEP).
Read more ...“Serial Buveur, Social Loseur” is a website set up by Entreprise & Prévention, the social aspects organisation supported, amongst others, by French brewers in France to warn 18-25 year olds about the dangers of “binge drinking” and its impact on social networks.
Read more ...AB InBev in Belgium and Netherlands uses its sponsorship of the top football leagues to reach fans with responsible drinking messages, including by partnering with the football clubs.
Read more ...As part of its annual local company-wide initiative to celebrate alcohol responsibility initiatives, ABInBev organised in Belgium a “Feet on the Street” initiative in 2012.
Read more ...The UK’s ‘Best Bar None’ programme is a joint venture between the British Institute of Innkeepers and drinks companies including Carlsberg, Heineken and Molson Coors.
Read more ...In Sweden, night patrols which create social security for young people in cities around Sweden were undertaken in partnership with Nattvandring.
Read more ...In Sweden, Carlsberg organised an event in Malmö in July 2013 with a special focus on the company’s wide range of non-alcoholic beers, including Carlsberg NA and non-alcoholic Erdinger wheat beer.
Read more ...Carlsberg in Sweden has an activity designed to encourage people to drink a bottle of water in between every beer. Free bottles of Ramlösa water were given out at major events throughout Sweden.
Read more ...Carlsberg used its sponsorship of the Euro 2012 football championships to deliver the responsible drinking message, brand ambassadors either handing out responsible drinking wristbands or collecting pledges to responsible drinking from 375 000 fans in Poland and Ukraine.
Read more ...In September 2015, on Global Beer Responsibility Day in Finland, Sinebrychoff posted responsibility themed Facebook posts on two of the biggest beer brand pages, Karhu and KOFF.
Read more ...Carlsberg runs an annual campaign to promote responsible drinking on the day when the Tuborg Christmas Brew is first released – J Day.
Read more ...“Drink with Respect” in Denmark is an umbrella campaign tag line under which all future Tuborg initiatives will be collected.
Read more ...In September 2015 Carlsberg Denmark together with the Marketing Lab Organization at the Copenhagen Business School (CBS) also prepared a student Case Competition to address a relevant Tuborg responsible marketing dilemma.
Read more ...In 2012 PlzenskyPrazdroj, in cooperation with Sananim, an NGO, expanded its digital tools promoting responsible drinking by introducing the K-LEE-DECK Chill-Out Zone at summer festivals in the Czech Republic.
Read more ...A poster campaign in 2015 highlighted the law on selling or buying alcohol for someone who is drunk. It was initiated in response to a focus by a number of Local Alcohol Action areas on tackling public drunkenness.
Read more ...As part of the Public Health Responsibility Deal, the British Beer and Pub Association and other industry members pledged to maintain at least through to 2013 the levels of financial support and in-kind funding not just for Drinkaware but also for the “Why let good times go bad?” campaign.
Read more ...The Dutch Brewers Association promotes beer with low and no alcohol in its messaging.
Read more ...The Dutch Brewers Association in cooperation with the Dutch Chamber of Student Associations promotes responsible drinking on student associations. Dutch breweries do this by making sure that non-alcoholic beers are available to associations (increasingly in the form of tap beer).
Read more ...In 2013 the German brewers association, the Deutscher Brauer-Bund produced a leaflet “Alkohol am Arbeitsplatz – GemeinsameHandlungshilfefür die UmsetzungimbetrieblichenAlltag”.
Read more ...In Finland, responsible consumption messages are shown as part of sponsorship activities of one of the most well-known Ice-hockey teams in Finland, HIFK.
Read more ...In April 2012 the Finnish Brewers launched a new website. Its aim is to make people think and provide tools for them to estimate what is moderate consumption and what is not.
Read more ...Following on from the Danish Brewers’ “Er du klar?” (“Are You Ready?)” information and education campaign on responsible drinking, targeted at young people, their parents and other near-peers, the Danish Partnership for a responsible alcohol culture is an ambitious initiative started in 2014 to promote a responsible alcohol culture in Denmark.
Read more ...As part of the UK Government’s “Responsibility Deal”, the British Beer and Pub Association (BBPA) and other industry members signed up to a pledge on alcohol unit reduction. It sought to help people drink within the recommended guidelines and foster a culture of responsible drinking by removing one billion units of alcohol from the market […]
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