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Stakeholders : Ministry of Agriculture Spanish Consumers and Users Confederation (CECU) Union of Consumer (UCE-UCA) Regional Governments IEC CdC Leon and Sevilla City Halls European Institute of Design (IED) Club of Creatives (C de C)

In Spain,Un Dedo De Espuma Dos Desdos De Frente (“A thick head on your beer but not on your shoulders”) is an annual social awareness campaign from the Spanish Brewers which aims to persuade young adults (18-30 years) to drink beer only in moderate quantities and enjoy the social occasion involved.

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In Slovakia, 2012 saw a landmark first ever common project involving industry and the Public Health Authority of the Slovak Republic (PHASR). This annual initiative by the Slovak Brewers also includes cooperation with the Police Headquarters of the Slovak Republic, and the Road Traffic Safety Department of the Ministry of Transport, Construction and Regional Development of the Slovak Republic (BECEP).

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Serial Buveur, Social Loseur

Owners : Brasseurs de France
Stakeholders : Entreprise & Prévention Ninth Pole Media Interaction Healthcare

“Serial Buveur, Social Loseur” is a website set up by Entreprise & Prévention, the social aspects organisation supported, amongst others, by French brewers in France to warn 18-25 year olds about the dangers of “binge drinking” and its impact on social networks.

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0% alcohol, 100% supporter

Owners : AB InBev

AB InBev in Belgium and Netherlands uses its sponsorship of the top football leagues to reach fans with responsible drinking messages, including by partnering with the football clubs.

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Feet on the Street

Owners : AB InBev

As part of its annual local company-wide initiative to celebrate alcohol responsibility initiatives, ABInBev organised in Belgium a “Feet on the Street” initiative in 2012.

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‘Best Bar None’ programme

Owners : British Institute of Innkeepers Carlsberg Heineken Molson Coors

The UK’s ‘Best Bar None’ programme is a joint venture between the British Institute of Innkeepers and drinks companies including Carlsberg, Heineken and Molson Coors.

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Night patrols

Owners : Carlsberg
Stakeholders : Nattvandring

In Sweden, night patrols which create social security for young people in cities around Sweden were undertaken in partnership with Nattvandring.

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Rock Moderately And Responsibly

Owners : Carlsberg

Carlsberg in Sweden has an activity designed to encourage people to drink a bottle of water in between every beer. Free bottles of Ramlösa water were given out at major events throughout Sweden.

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Drink with Respect

Owners : Carlsberg

“Drink with Respect” in Denmark is an umbrella campaign tag line under which all future Tuborg initiatives will be collected.

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Stakeholders : SANANIM NGO

In 2012 PlzenskyPrazdroj, in cooperation with Sananim, an NGO, expanded its digital tools promoting responsible drinking by introducing the K-LEE-DECK Chill-Out Zone at summer festivals in the Czech Republic.

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Funding Drinkaware and “Why let good times go bad?

Owners : British Beer and Pub Association

As part of the Public Health Responsibility Deal, the British Beer and Pub Association and other industry members pledged to maintain at least through to 2013 the levels of financial support and in-kind funding not just for Drinkaware but also for the “Why let good times go bad?” campaign.

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Alcohol in the workplace – a guide

Owners : Deutscher Brauer-Bund

In 2013 the German brewers association, the Deutscher Brauer-Bund produced a leaflet “Alkohol am Arbeitsplatz – GemeinsameHandlungshilfefür die UmsetzungimbetrieblichenAlltag”.

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Are You Ready? (Er du klar?)

Owners : Bryggeriforeningen
Stakeholders : Danish Red Cross

Following on from the Danish Brewers’ “Er du klar?” (“Are You Ready?)” information and education campaign on responsible drinking, targeted at young people, their parents and other near-peers, the Danish Partnership for a responsible alcohol culture is an ambitious initiative started in 2014 to promote a responsible alcohol culture in Denmark.

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UK Government’s “Responsibility Deal”

Owners : British Beer & Pub Association
Stakeholders : UK Government’s “Responsibility Deal” All-Party Parliamentary Beer Group The Portman Group

As part of the UK Government’s “Responsibility Deal”, the British Beer and Pub Association (BBPA) and other industry members signed up to a pledge on alcohol unit reduction. It sought to help people drink within the recommended guidelines and foster a culture of responsible drinking by removing one billion units of alcohol from the market […]

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