Finally, the Spanish Brewers, Cerveceros de España has a code operated in co-operation with two Consumers Organisations (CECU and UCE) and Autocontrol (SRO). An annual report, in cooperation with UCE, CECU and Autocontrol, is published and compiles the complaints on beer commercial communications.

In Finland, a Preliminary Inspection Committee reviews all TV advertisements for alcoholic beverages by members of the Finnish Federation of the Brewing and Soft Drinks Industry before their public broadcast, either in the scripting stage or upon their completion.

In Portugal APCV’s brewers’ code of self-regulation for all commercial communications was updated in 2015 and included a new compliance mechanism involving the third-party ICAP (The Civil Institute for Self-Regulation of Commercial Communications, the competent national self-regulatory organisation – SRO).

Every beer advertisement is monitored to make sure that it does not violate the Code, regardless of whether a consumer complaint is received.