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Enjoy Beer Responsibly

Owners : AB InBev

In Germany, “Bier Bewusst Geniessen” (“Savour Beer Responsibly”) is a long-running umbrella campaign run by the Deutscher Brauer-Bund that includes a programme to deter driving, especially amongst young people.

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No Alcohol when driving

Owners : Asociatia Berarii Romaniei
Stakeholders : Ministry of Internal Affairs The Road Directorate within the General Inspectorate of the Romanian Police Petrom/ OMV gas station network National Audiovisual Council

Brewers of Romania Association and Romanian Police continue the informative and the responsibility campaign, aiming to raise awareness about the negative consequences of driving under the influence of alcohol, “No Alcohol when driving”.

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Pass the Wheel When You Drink

Owners : Asociatia Berarii Romaniei
Stakeholders : Ministry of Internal Affairs Road Traffic Police Authority General Police Inspectorate of Romania National Audiovisual Council

“Pass the Wheel When You Drink” is a campaign of the Romanian brewers association, Berarii Romaniei recommending drivers not to drive after drinking alcohol.

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Stakeholders : Media Friends and Mediaset ACI/SARA Safe Driving Centre Matteo Vivani Ministry of Health “Guadagnare Salute” initiative

In the summer of 2012 the Italian Brewers (AssoBirra) also launched their further initiative under the www.beviresponsabile.it umbrella, following on from “Diglielo tu”, “O bevi o guidi” and “Se aspetti un bambino l’alcol può attendere”.

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