In Slovakia, 2012 saw a landmark first ever common project involving industry and the Public Health Authority of the Slovak Republic (PHASR). This annual initiative by the Slovak Brewers also includes cooperation with the Police Headquarters of the Slovak Republic, and the Road Traffic Safety Department of the Ministry of Transport, Construction and Regional Development of the Slovak Republic (BECEP).
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As part of the Public Health Responsibility Deal, the British Beer and Pub Association and other industry members pledged to maintain at least through to 2013 the levels of financial support and in-kind funding not just for Drinkaware but also for the “Why let good times go bad?” campaign.
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Following on from the Danish Brewers’ “Er du klar?” (“Are You Ready?)” information and education campaign on responsible drinking, targeted at young people, their parents and other near-peers, the Danish Partnership for a responsible alcohol culture is an ambitious initiative started in 2014 to promote a responsible alcohol culture in Denmark.
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