www.reperes-alcool.com, a website set up by beer producers to inform people about the World Health Organisation’s (WHO) recommendations on responsible consumption and allow consumers to calculate their intake.
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As a sign of how action can be taken to target specific local issues of concern, in Estonia Saku partnered with the Social Insurance Board to address the specific issue of swimming after drinking
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By the end of 2013, almost 50% of Carlsberg Group’s packaging in Europe already carried health messages to consumers, with the ambition to further increase this percentage over subsequent years.
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All members of the Polish Brewers have committed, following guidelines set by the Association, to having 100% of beer retail packaging (both primary and secondary) for their brands carry labels to help reduce the risks of alcohol misuse and drink driving.
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The Dutch Brewers association also took commitments to apply the pregnancy logo, with the result that in the Netherlands by the end of 2018, 95% of the beer sold by members of the Dutch Brewers on the Dutch market carried the pictogram.
Read more ...A website (“Nuchter Over Bier” – “Sober about beer”) was launched in May 2014 by the Dutch Brewers association to provide information about responsible beer consumption in the Netherlands.
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In the UK a huge number of brewers supported the UK Government’s Responsibility Deal by pledging to ensure that by December 2013
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