Drink driving… is it worth the risk?

Meanwhile in Latvia, in the summer of 2013, Aldaris supported the drink drive campaign organized by the State Police, Road Traffic Safety Directorate of the Republic of Latvia, and Ministry of Transport: “About drunk drivers good or nothing…”. The aim of the campaign was to encourage every traffic participant to consider whether it is worth drinking and driving, as the penalty system provides huge fines and can leave unpleasant consequences for the rest of one’s life. During the campaign, drivers and other road users were approached through video clips and video advertisements, as well as a public funeral table for drunk drivers being laid in the centre of Riga.