In the summer of 2012 the Italian Brewers (AssoBirra) also launched their further initiative under the www.beviresponsabile.it umbrella, following on from “Diglielo tu”, “O bevi o guidi” and “Se aspetti un bambino l’alcol può attendere”.
Read more ...- Introduction
- Drink driving
- Designated driver campaigns
- Digital and mobile tools
- Driver training and partnerships with driving schools
- Events
- Introducing non-alcoholic beer in the Netherlands and Belgium to existing designated driver campaigns
- Other drink drive initiatives
- Utilising non-alcoholic beer to tackle drink driving
- Utilising the workplace as a platform for tackling drink driving