Cyprus roll-out of the European Night without Accidents initiative

Whilst, the Cyprus Brewers Association, as signatory to the European Road Safety Charter, since 2013 has been co-organiser of the Cyprus roll-out of the European Night without Accidents initiative. The roll-out is done in partnership with the NGO Reaction Youth for the Prevention, with the cooperation of the Traffic Department and the Road Safety Council. At the entrance of the nightclubs volunteers encouraged each group to choose a “designated driver”, who agreed to make a promise: commit to be sober when behind the wheel of the vehicle. The volunteers asked the clubbers who wished to participate to wear a bracelet to be recognisable. When the “designated drivers” left the nightclub, they underwent a breath test to check if they had honoured their commitment. If under the legal limit, the “designated drivers” were rewarded with small presents offered by the sponsors. If this was not the case, the person was encouraged to leave his/her car behind or to hand the keys to a friend who had not drunk any alcohol. The 2015 edition was a very successful event with over a 1000 people reached and more than 10% of the Association members’ employees participated as volunteers.

The European Night without Accidents activation was implemented until 2018. Since the pandemic, the activation has been inactive.