A similar concept was launched in 2012 by the Slovak Beer and Malt Association (SBMA) at the “Responsibility Day”, an awareness activity that aims to inform the public about alcohol abuse and its consequences, and demonstrate the ways of prevention.

the Heineken Cool@Work program company alcohol policy, which includes implementing guidelines for the correct handling of employees affected by alcohol misuse and operating strict compliance with drink drive laws.

In December 2015 Carlsberg UK initiated an internal campaign, where posters aimed at spreading awareness about the dangers of drink driving were displayed amongst the workforce.