In Lithuania the Brewers’ Guild continued its campaign against underage drinking – www.aludariai.lt/lt/socialine-atsakomybe – where a famous Lithuanian basketball player asked adults not to buy alcohol for underage.
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In France in July 2013, Entreprise & Prévention, the French Social Aspects Organisation funded by companies including French brewers, communicated to parents through the www.alcooletparents.com web tool developed by Professor David Bailly, a child psychiatrist. It is a website dedicated to parents about the risks of drinking by teenagers.
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An online responsible server training for servers and sellers of alcoholic beverages was launched in 2013 on the business-to-business websites of AB InBev in the UK, Belgium, Germany, the Netherlands and France.
Read more ...AB InBev used its Global Be(er) Responsible Day (GBRD) in Belgium in 2012 to launch a new
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Heineken 0.0, the largest non-alcoholic beer brand in the world, has now been introduced in more than 100 markets. We aim to empower everybody to be able to live a balanced and active lifestyle, without the need to compromise on taste or quality. We want to eliminate any sense of the ‘odd-one-out’ feeling that people may sometimes experience when choosing 0.0 options.
Read more ...Harmful drinking damages individuals and the people around them as well as society, our industry and our reputation. Alcohol abuse is a complex societal issue and there are no simple solutions or one-size-fits-all approach. Different regions have their own cultural attitudes towards alcohol and specific challenges as a result.
Read more ...In September 2015, the Carlsberg Group participated in the first Global Beer Responsibility Day (GBRD), a worldwide initiative to highlight collaborative efforts to promote responsible beer consumption and address issues around alcohol misuse, in partnership with other global brewers, local brewers and beer associations.
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Hungary’s Dreher Breweries has a responsible drinking initiative, called “I drink responsibly” that has been running since 2009.
Read more ...Grolsch promotes responsible alcohol consumption and behaviour within the company. We provide accurate, considered information about responsible alcohol consumption and make sure that Grolsch employees take responsibility during work and in their free time.
Read more ...Booze, an educational theatre project, strives to raise awareness of the risks associated with alcohol consumption among young people. In order to reach schoolchildren, they take to classrooms themselves, acting out various scenes for the pupils.
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The Brewers of Romania Association, which includes Ursus Breweries, has carried out long-term efforts to prevent alcohol consumption among minors, through the national campaign “Alcohol doesn’t make you big”, launched as a pilot programme in Bucharest in 2006, then expanded to several other cities.
Read more ...“Efficient Parents, Happy Children” is the Ursus Breweries programme for preventing underage alcohol drinking. With the help of our partners from the Federation of Non-Governmental Organisations for Children we held informational classes in more than 13 counties in Romania dedicated to parents and educational workers.
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The Respect 18 project started as a communication and educational campaign in 2013 in the Czech Republic. The initial founders were the Municipality of Pilsen, Plzensky Prazdroj and the Center for Drug Prevention and Therapy. Between 2013 and 2015, the communication campaign focused on tackling the existing tolerance of underage drinking among adults, while the education campaign targeted on and off-trade alcohol retailers and sought to strengthen understanding, give advice and help with managing situations within their establishments.
Read more ...In the UK the latest phase of the Parents’ campaign, run by The Drinkaware Trust, which receives funding from UK Brewers went live in 2013.
Read more ...Supported by the British Beer and Pub Association (BBPA), PASS is the national proof of age accreditation scheme in the UK.
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“Alcohol doesn’t make you big” campaign is part of the beer industry’s long-term commitment in preventing alcohol consumption among minors.
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The Portuguese Brewers (APCV) is responsible for an initiative FALAR CLARO (“Speak Clearly”) with the aim to educate and prevent the underage consumption together with the responsible consumption for young people over 18.
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In 2018, the Food Industry Secretariat of NSZZ “Solidarność”, in cooperation with the Polish Breweries Association launched the educational programme “POWER IN THE FAMILY!”.
Read more ...As part of the Prevention Agreement, the Dutch sport sector and the Dutch Brewers Association have committed themselves to making amateur sports accommodations and sports events healthier.
Read more ...As part of the National Prevention Agreement – which the Dutch Brewers Association, the Dutch Chamber of Student Associations and the Ministry of Health (and other organisations) are partners – each university town is setting up a Study and Prevention Plan.
Read more ...In the years following autumn 2015, the Dutch Brewers worked with the Dutch Debating Institute during the school year on new ways to encourage responsible attitudes towards beer consumption amongst VMBO (14–16 year olds).
Read more ...The Dutch Chamber of Student Associations has developed (in cooperation with the Ministry of Health) an online toolkit to instruct bar keepers of student association on serving alcohol responsibly.
Read more ...Beer only from the age of 16 – this has been clearly regulated by law in Germany for decades. The protection of children and young people is also a top priority for the brewing industry.
Read more ...Under the umbrella campaign “Bier bewusst genießen“ (“Enjoy beer consciously“) the German Brewers’ Association (DBB) has developed various prevention initiatives with different focuses and objectives.
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In 2012 the Danish Brewers supported a new and innovative activity targeted specifically at minors managing the celebrations around their confirmation and entering into adulthood.
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The campaign “Turn on conscience – sometimes you need to say no to children” continued and has taken place every year since 2014, except for 2020 due to the pandemic.
Read more ...“Razgovarajmo s mladima o opasnostima zloupotrebe alkohola” (“Let’s talk with minors about the dangers of alcohol abuse”) is a campaign launched in 2014 of the Croatian Chamber of Commerce Association of Beer, Malt and Hop Producers to raise awareness, among all consumer groups, about the age limit for alcohol consumption permitted in accordance with Croatian law.
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Building on previous underage drinking campaigns supported by the Bulgarian Brewers (UBB), the goal of “Sport is the better way for children to grow up” in Bulgaria is to promote family sport and physical exercises as an alternative to underage drinking and also to encourage parents to motivate teenagers to practice sports.
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AssoBirra supported the Osservatorio Permanente sui Giovani el’Alcool (The Permanent Observatory on Youth and Alcohol) – www.alcol.net, a non-profit association founded for the purpose of scientifically studying alcohol consumption and its related problems amongst Italy’s young people.
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