Famous Lithuanian basketball player asked adults not to buy alcohol for underage

In Lithuania the Brewers’ Guild continued its campaign against underage drinking – www.aludariai.lt/lt/socialine-atsakomybe – where a famous Lithuanian basketball player asked adults not to buy alcohol for underage. This built on a survey that showed that a majority of underage answered that adults bought alcohol for them. Faces from other phases of the campaign were the highest ranked Lithuanian tennis player and a famous DJ. The campaign appeared on top news portals, outdoor billboards and newspapers, whilst an 18+ sign appeared on over two million beer bottle caps throughout the duration of the campaign. According to research, 75.5% of target group respondents have seen at least one of the TV commercials.