Alcohol doesn’t make you big
The Brewers of Romania Association, which includes Ursus Breweries, has carried out long-term efforts to prevent alcohol consumption among minors, through the national campaign “Alcohol doesn’t make you big”, launched as a pilot programme in Bucharest in 2006, then expanded to several other cities. So far, the campaign has been carried out in high schools and has included, in addition to direct dialogue with adolescents, group counselling sessions with psychologists, meetings with sports personalities, educational films, a guide for parents, and training for teachers to help them design dedicated lessons to prevent alcohol consumption among teenagers. The initiative continued in 2021 with a series of webinars in high schools in Bucharest and across the country. The traditional partners of the Romanian Brewers Association in this campaign are: the Romanian Police, the Ministry of Education and Research and the National Audiovisual Council.