“Drink Responsibly” campaign
With the “Drink Responsibly” campaign, German brewers provide answers to important questions about alcohol abuse and conscious consumption. In doing so, they are supporting the positive trend that adolescents and young adults in Germany are enjoying alcoholic beverages more and more consciously because they know the risks that disproportionate alcohol consumption and alcohol abuse entail. In 2019, the German Brewers Association stepped up activities by appearing at trade fairs, selected events related to beer and the culture of enjoyment, and at events in Berlin. Campaign videos with scenes from the Beer Mile, Christopher Street Day Berlin and Christmas market visits on the DBB’s YouTube channel testify to the success of the campaign.
At the end of 2021, the German Brewers Association presented its DRINK RESPONSIBLY campaign at the Bar Convent Berlin (BCB). The Bar Convent is one of the most important meeting places for the international bar industry. Over three days, around 8,000 visitors from a total of 58 countries came to the Berlin exhibition grounds, including many guests from Italy, France, Ukraine, England, the Netherlands, Poland, Denmark, the Czech Republic and Belgium. The lecture programme focused on important societal and social issues.