www.familytalkonline.be

AB InBev used its Global Be(er) Responsible Day (GBRD) in Belgium in 2012 to launch a new website – www.familytalkonline.be – to help prevent underage drinking by encouraging open, honest communication between parents and children about drinking and a letter was sent to all employees highlighting the Family Talk program andthe Fonds Verhelst. The German version of the website reached around 3000 people in 2012, whilst a weblog – www.familytalkonline.nl – and Facebook page were also launched in the Netherlands.