New ways to encourage responsible attitudes towards beer consumption

In the years following autumn 2015, the Dutch Brewers worked with the Dutch Debating Institute during the school year on new ways to encourage responsible attitudes towards beer consumption amongst VMBO (14–16 year olds). Students are asked to discuss a proposition about alcohol in the form of a debate, gathering information, thinking about it and inventing arguments for and against the proposition. As well as making them think about responsible consumption it provides information on how VMBO students think about responsible drinking. This is then fed into the debating process to make it even more effective. This initative is longer active.