Alcohol doesn’t make you big

“Alcohol doesn’t make you big” campaign is part of the beer industry’s long-term commitment in preventing alcohol consumption among minors. The initiative continued in 2021 with a series of webinars in high schools in Bucharest and across Romania. A psychotherapist and improvisation actors discussed interactively and creatively about the effects of alcohol consumption among teenagers with the help of improvisation techniques and role-playing games. The campaign’s message directly reached about 200 students.