Finally, the Spanish Brewers, Cerveceros de España has a code operated in co-operation with two Consumers Organisations (CECU and UCE) and Autocontrol (SRO). An annual report, in cooperation with UCE, CECU and Autocontrol, is published and compiles the complaints on beer commercial communications.
Read more ...In Spain, to keep awareness of the importance of the Self-regulation Code, during 2013 Cerveceros de España conducted two seminars, attended by 77 people, with communications and advertising agencies, plus legal and marketing departments, as participants.
Read more ...As an example at local level a supporting commitment was also launched by the Spanish Brewers in April 2012, whereby they committed to developing a new social media code, involving the local self-regulatory organisation Autocontrol.
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In 2020-2021 we launched a Dry January social media campaign in UK (as well as Canada and US) with Budweiser 0.0 – ‘Join Team ZERO’ – fronted by a strong team of Budweiser athlete ambassadors (including both coaches and sports stars) known as ‘Team Zero’.
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In 2020 Jupiler launched a major Don’t Drink & Drive campaign over several channels: radio, TV and newspapers via Vizeum.
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In 2013 AB InBev committed to train 80% of sales, marketing and Corporate Affairs people at Western Europe Zone level, whilst for 2014 the target was 95%.
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At HEINEKEN, we have a number of global industry pledges which we adhere to.
Read more ...When You Drive Never Drink is a positive message that Heineken is passionate about because responsible consumption is at the core of brand, demonstrated by our public commitment to invest 10% of Heineken media spend in dedicated responsible consumption campaign, reaching more than 1.2 billion unique consumers worldwide.
Read more ...The Heineken Responsible Marketing Code is a set of principles that governs all our commercial communications. It’s intended to support our core beliefs that the moderate consumption of alcohol can be a part of a balanced lifestyle, that responsible drinking is not only cool, but aspirational and that truthful, compliant, and respectful marketing is the Heineken way.
Read more ...The existing “Marketing Communication Policy” of the Carlsberg Group was also reviewed and strengthened in 2013 for use in all markets round the world to ensure that all internal rules and self-regulation support the company’s ambition and efforts for future growth in the responsible enjoyment of beer.
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In Finland, a Preliminary Inspection Committee reviews all TV advertisements for alcoholic beverages by members of the Finnish Federation of the Brewing and Soft Drinks Industry before their public broadcast, either in the scripting stage or upon their completion.
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A self-regulatory system for responsible marketing has been in place since 2006, including recommendations on responsible marketing, education of employees within the industry and a function for monitoring.
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Brewers of Romania also filed a Forum commitment whereby, together with the self-regulatory organisation (RAC), workshops are run for brewers and agencies
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In Portugal APCV’s brewers’ code of self-regulation for all commercial communications was updated in 2015 and included a new compliance mechanism involving the third-party ICAP (The Civil Institute for Self-Regulation of Commercial Communications, the competent national self-regulatory organisation – SRO).
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Every beer advertisement is monitored to make sure that it does not violate the Code, regardless of whether a consumer complaint is received.
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Dutch Brewers Association developed a self-regulatory marketing code for non- and low-alcoholic beer (in addition to the already existing marketing code for alcohol).
Read more ...As part of the Prevention Agreement, the Dutch sport sector and the Dutch Brewers Association have committed themselves to making amateur sports accommodations and sports events healthier.
Read more ...Dutch breweries committed themselves to replace signs for alcoholic beers along sports fields at amateur sports venues by signs for non-alcoholic beer. At 76% of all amateur sports venues, only signs for non-alcoholic beer are placed next to sports fields.
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Under the umbrella campaign “Bier bewusst genießen“ (“Enjoy beer consciously“) the German Brewers’ Association (DBB) has developed various prevention initiatives with different focuses and objectives.
Read more ...Breweries are among the most important sponsors in Germany.
Read more ...As one of the member associations of the German Advertising Standards Council, the German Brewers Association is committed to the code of conduct for commercial communication for alcoholic beverages.
Read more ...In 2020 Hartwall, member of the Finnish Federation of the Brewing and Soft Drinks Industry, transferred its hockey sponsorship from central beer to beer 0,0 %.
Read more ...Despite the increasing prevalence of non-alcoholic beer, there is still room for improvement in Finnish attitudes, reveals an attitude study conducted by Sinebrychoff.
Read more ...The Finnish Brewers organise an annual training event for member companies’ marketing and communications personnel to reinforce responsible marketing communications. Annual training is part of the self-regulatory guidelines.
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The Alcohol Advertising Board has, after discussions with the Ministry of Culture, initiated a coordinated collaboration with the Radio and Television Board to formalize and improve the joint effort targeted at the protection of children and young people.
Read more ...An update of the Alcohol Advertising Board website (www.alkoholreklamenaevnet.dk) supported by the Danish Brewers’ Association, Bryggeriforeningen was conducted in 2013.
Read more ...Since 2013, lectures on good marketing practices and especially the interpretation of the Danish Code of Practice for Alcohol for companies, consumer organisations, higher learning institutions, marketing networks and other interested parties have been organised by the Alcohol Advertising Board
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Since February 2012 the Union of Brewers in Bulgaria’s Code for Responsible Commercial Communications and Ethical Standards requires that all beer advertisements carry the message, in Bulgarian, “Consume with pleasure and moderation”, the aim being that a message raising awareness about moderate beer consumption acts as a “trademark” for the Bulgarian brewers’ commercials.
Read more ...In 2013 in Belgium, a second revision of the “Covenant on advertising and marketing of alcohol beverages” was made together and co-signed with the Minister of Health, the Jury voor Ethische Praktijken inzake reclame (Advertising Ethics Committee) and the consumer organisations, Crioc and Test Achats and came into force in May 2013.
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