Workshops on the Brewers of Romania’s Commercial Code of Communication

Brewers of Romania also filed a Forum commitment whereby, together with the self-regulatory organisation (RAC), workshops are run for brewers and agencies: to clarify all the aspects regarding the spirit and the letter of the Brewers of Romania’s Commercial Code of Communication; to present how the Ethical Committees judge beer advertising, and; to reiterate the advantages of the copy advice service provided by RAC. All with the aim that brewers be made aware of and respect the rules and scope of the Code, whilst those responsible for beer advertising use the copy advice service before broadcasting a commercial communication.