Study investigating the consequences of choosing a non-alcoholic option in social situations where alcohol is also consumed.

Despite the increasing prevalence of non-alcoholic beer, there is still room for improvement in Finnish attitudes, reveals an attitude study conducted by Sinebrychoff. Those who enjoy non-alcoholic alternatives can face stupid questions or even pressure in social situations.

Sinebrychoff’s study involved 1,009 Finnish men and women. The study investigated the consequences of choosing a non-alcoholic option in social situations where alcohol is also consumed.

It found that more than 40 % of respondents who have social situations at least once a month have experienced social pressure at least occasionally when drinking non-alcoholic in a situation where others drink alcohol. The study found that this pressure was particularly experienced by young adults.

Non-alcoholic beers are sold more than ever in Finland, and Sinebrychoff’s selection of non-alcoholic beers has grown from a few beers to 12 in recent years.