Join Team ZERO

In 2020-2021 we launched a Dry January social media campaign in UK (as well as Canada and US) with Budweiser 0.0 – ‘Join Team ZERO’ – fronted by a strong team of Budweiser athlete ambassadors (including both coaches and sports stars) known as ‘Team Zero’. Running from December 30 through the end of January, the campaign and its famous sports faces encouraged viewers (over the age of 21) to join them as members of ‘Team Zero’ at JoinTeamZero.com (a regional trio set of websites across the three nations). Those who become members of ‘Team Zero’ receive motivational emails, as well as discounts and rebates to purchase Budweiser Zero throughout the month. A further sign-up incentivisation was the chance to win pairs of hospitality tickets for an England home game.