Replacing signs for alcoholic beers along sports fields at amateur sports venues by signs for non-alcoholic beer

Dutch breweries committed themselves to replace signs for alcoholic beers along sports fields at amateur sports venues by signs for non-alcoholic beer. At 76% of all amateur sports venues, only signs for non-alcoholic beer are placed next to sports fields. This will be 100% in 2022. This commitment is part of the National Prevention Agreement to which the Dutch Brewers Association, Dutch Olympic Committee/Dutch Sports Federation and the Ministry of Health (and many other organisations) are participants.