www.reperes-alcool.com, a website set up by beer producers to inform people about the World Health Organisation’s (WHO) recommendations on responsible consumption and allow consumers to calculate their intake.
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Brewers believe in empowering people with facts to make informed decisions.
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As a sign of how action can be taken to target specific local issues of concern, in Estonia Saku partnered with the Social Insurance Board to address the specific issue of swimming after drinking
Read more ...In 2021, we extended our previous Global Be(er) Responsible Day, which aligns with the start of the United Nations General Assembly, to a full week.
Read more ...In 2020, AB InBev began its Alcohol Health Literacy labelling project. This project aims to introduce several responsible drinking messages on labels by 2023
Read more ...AB InBev has implemented this commitment and 100% of its SKUs now have ingredient list and energy values. Moreover, every SKU in the EU has a reference to the website www.tapintoyourbeer.com. On this website, consumers can find additional details about the brands, content and also general smart drinking tips.
Read more ...By the end of 2013, almost 50% of Carlsberg Group’s packaging in Europe already carried health messages to consumers, with the ambition to further increase this percentage over subsequent years.
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We have moved to put more focus and attention on 0.0% beers. We are expanding the portfolio with 0.0% variants to offer a broader choice to consumers, and we are increasing the visibility (and availability) at student clubs and sporting events like the Enschede Marathon and Singelloop.
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Czech brewer Plzensky Prazdroj, together with the NGO Sananim, supported the development and launch of a smartphone, SMS and web application called Promile Info to educate consumers on the relative strengths of alcohol and the impact on blood alcohol content (BAC), and to provide them with an easy way to track their consumption.
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BBPA supported the low alcohol and alcohol-free sector in the lead-up to the pandemic and throughout, both through consumer and public engagement activities, including our own updated website ‘A Healthy Perspective on Beer’ detailing the benefits associated with moderate beer consumption.
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A recommendation to members of the Swedish Brewers Association since 2007 to label alcoholic products with no-drinking messages in the context of driving, pregnancy, when underage and at work.
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Continuous ongoing pledge to encourage the consumers for responsible drinking, celebrating, and enjoying beer uses a very simple way to educate the consumer in the responsible consumption of beer by using the badges which are used and shared on all events, activities organized by the Association of Slovene brewers.
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All members of the Polish Brewers have committed, following guidelines set by the Association, to having 100% of beer retail packaging (both primary and secondary) for their brands carry labels to help reduce the risks of alcohol misuse and drink driving.
Read more ...The Dutch Brewers association also took commitments to apply the pregnancy logo, with the result that in the Netherlands by the end of 2018, 95% of the beer sold by members of the Dutch Brewers on the Dutch market carried the pictogram.
Read more ...A website (“Nuchter Over Bier” – “Sober about beer”) was launched in May 2014 by the Dutch Brewers association to provide information about responsible beer consumption in the Netherlands.
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To promote responsible consumption of alcohol the Drink Aware Malta website was launched in November 2009 and revamped in 2012 to make it more attractive to target audiences and establish it as the foremost source for information on alcohol consumption.
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The term “non-alcoholic” is not legally defined for beer. The alcohol content of alcoholic beverages only has to be labelled from 1.2 percent by volume. In Germany, beers advertised as “alcohol-free” are not objected to if there is a residual alcohol content of up to 0.5 percent by volume. Almost all producers of non-alcoholic beers […]
Read more ...Non-alcoholic beers are becoming increasingly popular: in 2021, the market share of non-alcoholic beers in the German beer market was already 8 percent – and rising. There are now over 700 different non-alcoholic beer brands, making Germany’s brewers world leaders in the production of the highest quality non-alcoholic beers.
Read more ...In the UK a huge number of brewers supported the UK Government’s Responsibility Deal by pledging to ensure that by December 2013
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In 2019 the Austrian Brewers signed a Memorandum of Understanding on listing ingredients and nutrition information for alcoholic beverages and the Brewers Ambition 2022 that ingredients and energy information (in kj/kcal per 100ml) figure on the label of all pre-pack beer containers provided to consumers in the EU.
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