Alcohol Health Literacy labelling project
In 2020, AB InBev began its Alcohol Health Literacy labelling project. This project aims to introduce several responsible drinking messages on labels by 2023, including:
– A ‘Don’t drink & drive’ logo
– A ‘Don’t drink when pregnant’ logo
– Texts with actionable advice
The actionable smart drinking messages appearing on beer labels across Europe have been developed in conjunction with public health researchers at Tufts University School of Medicine and include different warning messages against drinking and driving, underage drinking, moderate drinking and consuming alcohol when pregnant or breastfeeding amongst others.
– A ‘Don’t drink & drive’ logo
– A ‘Don’t drink when pregnant’ logo
– Texts with actionable advice
The actionable smart drinking messages appearing on beer labels across Europe have been developed in conjunction with public health researchers at Tufts University School of Medicine and include different warning messages against drinking and driving, underage drinking, moderate drinking and consuming alcohol when pregnant or breastfeeding amongst others.