I never drive after drinking alcohol

All members of the Polish Brewers have committed, following guidelines set by the Association, to having 100% of beer retail packaging (both primary and secondary) for their brands carry labels to help reduce the risks of alcohol misuse and drink driving. The commitment is targeted at all adult beer consumers and aims to ensure that labels appear on all cans and bottles showing a logo with the message “I never drive after drinking alcohol”. To launch the new campaign, a press conference was held for the national and regional media giving the initiative extensive coverage across national TV, radio, press and on the internet.

In 2010 the members of Polish Breweries Association introduced “Alcohol, for adults only” and in 2013 “I don’t drink alcohol during pregnancy” responsible messages on packaging, in marketing communication and CSR campaigns. The three labels appear on rotating bases. Independent research commisioned by the Association confirmed that the responsible messages were visible and recognisable for the consumer.