Sober about beer (Nuchter Over Bier)

A website (“Nuchter Over Bier” – “Sober about beer”) was launched in May 2014 by the Dutch Brewers association to provide information about responsible beer consumption in the Netherlands. Supported by independent stakeholders, with the main target group being parents and young adults, the site helps parents talk about alcohol with their children. It is built upon three decades of research from the Dutch Foundation for Alcohol Research (SAR), funded equally by the Ministry of Economic Affairs and the industry, with the aim to contribute to a balanced, greater understanding of the effects of moderate consumption. The Dutch Foundation for Alcohol Research (SAR) has now shut down.