Select Page

A campaign and leaflet for pregnant women

Owners : Cerveceros de España
Stakeholders : Spanish Society of Gynecology and Obstetrics (SEGO) Spanish Ministry of Health

The Spanish brewers association, Cerveceros de España, has also been funding and supporting a campaign and leaflet for pregnant women in partnership with the Spanish Society of Gynecology and Obstetrics (SEGO) and with the support of the Ministry of Health.

Read more ...
Stakeholders : Entreprise & Pevention National College of French Gynaecologists and Obstetricians (CNGOF)

Another campaign, in France, is supported through Entreprise & Pevention, supported by French brewers, to promote dialogue between women and their medical practitioners about the risks associated with alcohol consumption during pregnancy.

Read more ...

Encouraging responsible drinking by making 0.0% beer available everywhere

Owners : Part of the commitment in “Brew a Better World 2030” strategy
Stakeholders : Global Commerce @ HEINEKEN

Heineken 0.0, the largest non-alcoholic beer brand in the world, has now been introduced in more than 100 markets. We aim to empower everybody to be able to live a balanced and active lifestyle, without the need to compromise on taste or quality. We want to eliminate any sense of the ‘odd-one-out’ feeling that people may sometimes experience when choosing 0.0 options.

Read more ...

Brew a Better World 2030 – global harm reduction partnerships

Owners : Part of the commitment in “Brew a Better World 2030” strategy
Stakeholders : Global Corporate Affairs (Public Policy team – guidance) and Local Corporate Affairs (implementation, overseeing the projects) @ HEINEKEN

Harmful drinking damages individuals and the people around them as well as society, our industry and our reputation. Alcohol abuse is a complex societal issue and there are no simple solutions or one-size-fits-all approach. Different regions have their own cultural attitudes towards alcohol and specific challenges as a result.

Read more ...

Global Heineken campaigns to promote responsible consumption

Owners : Global Commerce team at HEINEKEN International
Stakeholders : Global Commerce @ HEINEKEN

When You Drive Never Drink is a positive message that Heineken is passionate about because responsible consumption is at the core of brand, demonstrated by our public commitment to invest 10% of Heineken media spend in dedicated responsible consumption campaign, reaching more than 1.2 billion unique consumers worldwide.

Read more ...

#FASOFF social campaign

Owners : Asahi
Stakeholders : Fundacja “Dom w Łodzi” (“Home in Łódź” Foundation)

In 2019, KP and the Dom w Łodzi Foundation launched a #FASOFF social media campaign to raise awareness of the irreversible consequences of women drinking alcohol during pregnancy

Read more ...