The Spanish brewers association, Cerveceros de España, has also been funding and supporting a campaign and leaflet for pregnant women in partnership with the Spanish Society of Gynecology and Obstetrics (SEGO) and with the support of the Ministry of Health.
Read more ...Another campaign, in France, is supported through Entreprise & Pevention, supported by French brewers, to promote dialogue between women and their medical practitioners about the risks associated with alcohol consumption during pregnancy.
Read more ...Heineken 0.0, the largest non-alcoholic beer brand in the world, has now been introduced in more than 100 markets. We aim to empower everybody to be able to live a balanced and active lifestyle, without the need to compromise on taste or quality. We want to eliminate any sense of the ‘odd-one-out’ feeling that people may sometimes experience when choosing 0.0 options.
Read more ...Harmful drinking damages individuals and the people around them as well as society, our industry and our reputation. Alcohol abuse is a complex societal issue and there are no simple solutions or one-size-fits-all approach. Different regions have their own cultural attitudes towards alcohol and specific challenges as a result.
Read more ...When You Drive Never Drink is a positive message that Heineken is passionate about because responsible consumption is at the core of brand, demonstrated by our public commitment to invest 10% of Heineken media spend in dedicated responsible consumption campaign, reaching more than 1.2 billion unique consumers worldwide.
Read more ...In 2019, KP and the Dom w Łodzi Foundation launched a #FASOFF social media campaign to raise awareness of the irreversible consequences of women drinking alcohol during pregnancy
Read more ...In 2015, Czech brewer Plzensky Prazdroj engaged with experts from the NGO Sananim and other independent experts (doctors) and launched a communication campaign which started on FAS Awareness Day on September 9, 2015, and continued until the end of the year.
Read more ...The Polish brewers association, Browary Polskie support an education programme to promote awareness of Foetal Alcohol Syndrome and fundraise for the NGO “Fastryga”.
Read more ...The first major initiative promoted in Europe by the drinks industry on the issue of alcohol and pregnancy took place in Italy.
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