A campaign and leaflet for pregnant women

The Spanish brewers association, Cerveceros de España, has also been funding and supporting a campaign and leaflet for pregnant women in partnership with the Spanish Society of Gynecology and Obstetrics (SEGO) and with the support of the Ministry of Health. The campaign has two targets: (i) pregnant and breast-feeding women, and (ii) gynaecologists and obstetricians. The material helps to raise awareness about the message that drinking and pregnancy are totally incompatible. The leaflet was written by SEGO and launched in a presentation at the National SEGO Congress in Barcelona with an audience of 700 doctors. Posters depicting the message “Porque el bebe lo que tú bebes” (“Because they drink what you drink”) and leaflets were also provided to hospitals and clinics. Since 2007, over 500,000 leaflets have been distributed in Spain to women in clinics and hospitals. All members of SEGO (around 6300 national partners) have also received information and materials on the properties of non-alcoholic beer as an alternative to traditional beer during pregnancy, emphasising the dangers of drinking in this period. In 2012 the Spanish Brewers worked on investigating new ways to transmit the message, in this case, through the Spanish Society of Midwives. After several meetings, an agreement was signed by the two parties with the following objectives: Development of information materials on beer and breastfeeding, to be presented to the public; Participation in activities to promote accurate information about nutritional guidelines for women who are breastfeeding and food choices for a prudent diet and healthy lifestyle, and; informing, educating and guiding on the incompatibility of alcohol consumption with this period in life and the option to include in the diet non-alcoholic beer. In 2012 the message “Su alimentación depende de ti. Durante la lactancia, bebe SIN” (“His food depends on you. During lactation, drink non-alcoholic beer”) was sent out with the help of the Spanish Association of Midwives. Presentations also took place in three congresses of the Spanish Association of Midwives and in several hospitals, with presentations directed to pregnant and breast-feeding women and including a practical workshop about tips for healthy nutrition.