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Promote dialogue between women and their medical practitioners about the risks associated with alcohol consumption during pregnancy

Owners : Brasseurs de France
Stakeholders : Entreprise & Pevention National College of French Gynaecologists and Obstetricians (CNGOF)

Another campaign, in France, is supported through Entreprise & Pevention, supported by French brewers, to promote dialogue between women and their medical practitioners about the risks associated with alcohol consumption during pregnancy. Having been piloted in the city of Le Havre, Normandy, the results from the evaluation were used to roll out the campaign at national level together with the National College of French Gynaecologists and Obstetricians (CNGOF). It aims to facilitate dialogue between physicians and their patients on the basis of a simple recommendation: “zero drinking during pregnancy”. It uses; leaflets and posters for waiting-rooms entitled “Can I have a drink to his health?”; a guide for medical staff entitled “Alcohol and pregnancy, let’s talk about it?”; and information on the website. Kits (leaflet, poster and guide) are circulated to gynaecologists and obstetricians and midwives by CNGOF networks, these tools being made available to all health professionals via the website. By December 2014, 95,000 kits (leaflet, poster and guide) had been distributed.