Select Page

#FASOFF social campaign

Owners : Asahi
Stakeholders : Fundacja “Dom w Łodzi” (“Home in Łódź” Foundation)

In 2019, KP and the Dom w Łodzi Foundation launched a #FASOFF social media campaign to raise awareness of the irreversible consequences of women drinking alcohol during pregnancy. Fundacja Dom w Łodzi (“Home in Łódź” Foundation) runs a home for sick and disabled children, including those affected by FAS (Fetal Alcohol Syndrome), where they are provided with round-the-clock medical care and daily specialist rehabilitation. For the past four years the Foundation, together with Kompania Piwowarska, has been running the FASOFF social campaign. https://www.domwlodzi.org/en/
In 2021 the campaign slogan was “Don’t believe in fairy tales, be FASOFF”, and its communication was presented in the spirit of a fairy tale – with a moral (alcohol consumption during pregnancy always harms the baby), but without a positive ending. The campaign spots were accompanied by appeals to the Internet community to take a photo of an upended glass and post it on social media on September 9, the World FAS Day, marking it #don’tdrinkwhenpregnant and #fasoff. To get the widest possible reach, Foundation invited influencers whose channels are followed by thousands of fans, among others dietitian Paulina Ihnatowicz, psychologist Aleksandra Iwacz (author of the blog mamologia.pl), TikToker Lili Antoniak or Miss Polonia Natalia Grylewska.
In 2019 the #FASOFF campaign reached over 4 million people.
In 2020 the #FASOFF campaign reached over 9 million people and generated 45,000 interactions.
In 2021 the #FASOFF campaign and activities on the abcalkoholu.pl Facebook profile reached more than 12 million people and generate 59,000 interactions.

Related Links

http://www.fasoff.pl/

The website contains intentional flaws and errors to illustrate the perception of the world by children affected by Fetal Alcohol Syndrome.