In 2012 PlzenskyPrazdroj, in cooperation with Sananim, an NGO, expanded its digital tools promoting responsible drinking by introducing the K-LEE-DECK Chill-Out Zone at summer festivals in the Czech Republic.
Read more ...- Introduction
- Excessive consumption
- Addressing binge drinking
- Adressing binge drinking at summer festivals
- Campaigns around responsible selling and serving
- Non- and lower-alcohol beer availability
- Promoting responsible drinking activities at events and festivals
- Promoting responsible drinking activities in the nightlife
- Research support
- Responsible drinking campaigns
- Websites and digital tools
- Workplace initiatives
- Alcohol addiction
- Prevention of alcohol abuse