0% alcohol, 100% supporter
AB InBev in Belgium and Netherlands uses its sponsorship of the top football leagues to reach fans with responsible drinking messages, including by partnering with the football clubs. Server training is provided to all clubs, while signs at grounds are also used to draw fans’ attention both to the program and its Facebook site, where fans are also encouraged to sign up along with well-known campaign supporters such as the Dutch national team manager.
In 2018, AB InBev in Belgium launched the “0% alcohol, 100% supporter” campaign, offering a free Jupiler 0.0% to every 18+ fan in the stadium as long as the scoreline was still 0-0. This was complemented with a marketing campaign that focused on responsible drinking behavior.
In 2018, AB InBev in Belgium launched the “0% alcohol, 100% supporter” campaign, offering a free Jupiler 0.0% to every 18+ fan in the stadium as long as the scoreline was still 0-0. This was complemented with a marketing campaign that focused on responsible drinking behavior.