Don’t drink and drive – nominate a designated driver

In December 2015 Carlsberg UK initiated an internal campaign, where posters aimed at spreading awareness about the dangers of drink driving were displayed amongst the workforce. The objectives were to increase awareness of drink driving and the dangers of irresponsible alcohol consumption amongst Carlsberg UK employees during the festive period, when peoples’ social calendars are notoriously busy. With Carlsberg UK employees as the target, the key message was “Don’t drink and drive – nominate a designated driver”. Posters were put up at every UK site whilst messaging also appeared on all 27 TV screens across the company, and in the internal employee magazine ‘Cheers’.