Bob and Grolsch
In cooperation with Bob (Bob is the European campaign against drinking and driving), Grolsch brings alcohol and traffic to people’s attention. During events like the Military in Boekelo we set up several awareness activities around it.
People who have to drive back are asked to take a Breathalyzer test at the end of the day to prove that they are still sober. If the result is positive, candidates receive a present from Bob and Grolsch. In this way, we want to make sure that people are aware that they should always get behind the wheel sober. In addition, as Grolsch, we make sure that people have plenty of choice of different 0.0% drinks.
Grolsch also collaborates regularly with RZI & ROV to stimulate responsible driving aimed at young adults.
People who have to drive back are asked to take a Breathalyzer test at the end of the day to prove that they are still sober. If the result is positive, candidates receive a present from Bob and Grolsch. In this way, we want to make sure that people are aware that they should always get behind the wheel sober. In addition, as Grolsch, we make sure that people have plenty of choice of different 0.0% drinks.
Grolsch also collaborates regularly with RZI & ROV to stimulate responsible driving aimed at young adults.