The ABCs of Alcohol
KP has run the ABC Alkoholu [ABC of Alcohol] website (abcalkoholu.pl) since 2009. It contains comprehensive information prepared by independent experts (medical doctors and psychologists) on how alcohol affects one’s health and social life, and on the benefits related to its responsible consumption. Visitors can read texts by independent alcohol experts who regularly publish features about alcohol’s impact on health, parenting, driving, etc. In 2020 we expanded the website to include a section on non-alcoholic beers and dietary advice. KP had noticed that more and more people were looking for information on the impact of alcohol consumption on diet.
The website www.abcalkoholu.pl is another place where KP provided complete information on the nutritional value of our beers, both alcoholic and non-alcoholic. A visitor will find out how many calories, sugars, fats, carbohydrates, protein and salt are in each of our beers. In the case of alcoholic products, there is no legal requirement to provide this type of information. Making it available on the website is our company’s voluntary commitment to speak openly about the calorific value and full composition of the product (packaging) and all its nutritional values (on the internet).
The packaging of KP’s products also directs consumers to the website where we provide nutritional values, www.abcalkoholu.pl. We had stuck with this voluntary commitment since 2015, and 2020 was the crowning moment for the campaign. Since March 2020, all KP beer labels in Poland convey a message that helps consumers make fully informed choices when reaching for our beer.
The address of the platform, which was visited 518,773 times in 2021 and 290,000 in 2020, appears on the labels of all our beers. KP continues to develop channels for communication with consumers and in 2021 podcasts with the participation of experts, available on major streaming platforms were added.