Cars built with love should be used with care
In 2020 Jupiler launched a major Don’t Drink & Drive campaign over several channels: radio, TV and newspapers via Vizeum.
As of January 2020, Belgium still had one of the world’s worst drink driving records, with more than 150 deaths a year and one in four Belgian drivers admitting to driving under the influence during the month prior. In response, Jupiler, together with BBDO Brussels, decided to introduce a new message: Cars built with love are to be used with care.’ This was then followed by ‘Don’t drink when you drive.’ To ensure the campaign was effective, Jupiler bought the media space behind car ads during the peak period for car commercials: just before the Brussels Auto Expo.
Also, during the year Jupiler 0.0 was shown at football matches in Jupiler Pro League.
As of January 2020, Belgium still had one of the world’s worst drink driving records, with more than 150 deaths a year and one in four Belgian drivers admitting to driving under the influence during the month prior. In response, Jupiler, together with BBDO Brussels, decided to introduce a new message: Cars built with love are to be used with care.’ This was then followed by ‘Don’t drink when you drive.’ To ensure the campaign was effective, Jupiler bought the media space behind car ads during the peak period for car commercials: just before the Brussels Auto Expo.
Also, during the year Jupiler 0.0 was shown at football matches in Jupiler Pro League.